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'Industry'


The surfing industry has a HUGE presence in Kuta Beach. Every year visitors to Bali (mainly Europeans) are introduced to Australian and American surfingbrands for the first time while preying Kuta's huge surfretailstores. The infamous Legian shoppingsdistrict in Kuta hosts all the biggest brands; Quiksilver, Billabong, Rip Curl, Volcom etc. and together with nearby factory outlets this street certainly is a major hub for establishing and creating relation to surfing's retailmarket. The use of codes and customs is well established here. For example the use and style of the now almost standard kneelenght surftrunk have atleast in parts spread to Northern Europe via Bali and Australia by travelling youths and/or high school exchange students to Aus. A 'contemporary' brand like RVCA would probably do good operating more actively here.





2007-nov-10 @ 9:56 pm Permalink
Tags: bali, indonesia, kuta beach, surfing market, retail, asia


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