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Strolling through Gamla Stan (
Old Town) in superb Spring weather. Being the home to the Royal Palace amongst other attractions, this part of Stockholm dating back to the 13th century, is probably one of the most popular tourist destinations in Sweden. Having a quick look at what's being offered at window display in probably 70% of the shops, presumably this is the kind of products and souvenering tourists want to buy and remember Stockholms´ most scenic area by:
Hordes of stuffed toymoose
Clogs
And ofcourse, vikings...

Simultaneously this is the kind of branding and aesthetics Sweden is trying to promote to the world as typically Swedish:
Hasselblad /
Koenigsegg /
Saab /
Absolut /
H&M /
Robyn /
Filippa K /
Cheap Monday...
2008-apr-30 @ 8:29 pm
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