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'Stockholm Archipelago'



Went sailing this weekend overstaying the night at this house on the picture above located in a national marine park on the utmost fringe of the Stockholm archipelago. No electricity, no running water but plenty rum went around. Living in the city sometimes make you forget how refreshing it is to see the open horizon every now and then. Walking narrow streets in some ways, at least for me, seem to narrow the senses aswell but out here nothing escapes. Open sourcing at its finest moment! More natural capitalism to the people thank you.





2007-sep-19 @ 2:26 pm Permalink
Tags: sailing, stockholm


'Consuming'



I'm stocking up on literature to bring on my trip to Asia and found these two heavyhitters at the bookshop yesterday. In many ways I see consumption as a way to build and manage cultural asset, both in an individual and collective manner. Consuming and also sharing data/information/knowledge/experience is nowadays much because of the past decades technological development a more effective way to present an identity and to build relation within multiple communities than your traditional biological, sociological and anthropological factors. These, ofcourse also play a huge part when creating a self but consumption and the identification of what you individually consume could be seen as the modern extension of self. I'm by no means an academic and don't see myself as the marketing kind of person (which would be the expected reader of this kind of literature) but I find books like these above both challenging and effective to help me find answers from a different angle.

The advertising industry (traditional hubstation between production and consumption) is frenetically trying to pinpoint consuming behaviour to define targetgroups but many seem to miss that the consumer in many ways also is a producer of self expression. I don't think agencies can longer only depend on modelling creative services the way they used to but must also build their own contextual platforms and connection centras between tribes of both branded and individual character. I'm hoping to find some evidence of this in both 'Consumer Behaviour' and 'Consumer Tribes'.

2007-sep-08 @ 3:19 pm Permalink
Tags: books, selfexpression, consumption


'Well Charged'




2007-sep-06 @ 4:04 pm Permalink
Tags: mp3, experience assets


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